One can't separate the film Matchbox from the elephant in the room, the cinematic behemoth Barbie, cause the former is the first film made by the toy company Mattel since its success making the latter. There may be a lot of commentary about Mattel and Hollywood maybe learning the wrong lessons from Barbie's success. But while Matchbox is no Barbie by any means, I was actually surprised at how much the film understands why Barbie was what it was. That being said, this is still a misfire but for a film that you can watch for free if you already have its streaming service, it's not the worst way to spend a couple hours, especially if you like (or ever liked) playing with toy cars.
What it gets right: Nostalgia for the brand. For everything that Barbie was, a big part of its draw was the love so much of its audience had for the toy. From their memories of playing with the doll to the aesthetics of the brand, Barbie had throngs of people show up because they loved the idea of seeing a Barbie movie. Matchbox takes what is essentially a Fast and Furious story and builds in as many references, mostly specifically tied to the idea of playing with Matchbox cars, as possible. The movie actually does a good job of taking the experience of playing with the cars and translating that to the big screen.
It also gets the casting right. Cena is the right man for this job. He has the right persona to balance the humour, the action, and the drama (yes Cena is underrated as a dramatic actor). The film takes itself seriously, as much as this sort of thing can, and adds in the right amount of heart/laughs/action to sell this story of kids who played with toy cars as kids who grow up to drive big cars fast. It's hard to think of an actor who better fits this. than Cena.
What it gets wrong? Well the story is really very standard. It really is on the level of an FF movie and I'm not saying that as a compliment. Instead of a script that manages to pack in some substantial analysis of societal issues by Oscar winning screenwriters, Matchbox recycles the plot of a fairly disposable action movie. The film hires a first time director instead of bringing in one of the hottest, most innovative directors on the rise. While Barbie managed to capture a certain film culture cache that just isn't here for this go round. Barbie ended up being populist while also having the air of big C cinema.
See Barbie wasn't just about the nostalgia. It delivered something else, something that was missing in cinemas. Barbie offered something to audience who weren't being served. Matchbox doesn't have that magic. The audience for this is already served and served well. It's not hard to find movies that play to the adults who were little kids who played with Matchbox cars. Movies like this are a dime a dozen. While there are many that are a lot worse, there are also many that are a lot better. So while I may feel fun to see a movie that reminds you of your love for you old toy cars, it doesn't feel necessary.
And that's where they missed this mark. While the film feels nice as a way to touch into something sweetly nostalgic, it also just feels rather average. Audiences have shown they need a reason to watch a movie and Matchbox just doesn't offer that convincing of one.
Matchbox: The Movie
Starring: John Cena, Jessica Biel, Sam Richardson, Arturo Castro, Teyonah Parris, Corey Stoll, Bill Camp
Director: Sam Hargrave
Writer: David Coggeshall


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