Trolls is what you would get if you made a movie out of all those meaninglessly inspiring memes, cat posters, and slogans about hangin' in there. It has the emotional depth of a greeting card, the originality of day time TV, and the soundtrack of radio stations with "lite" in their names. It will pretty much make it hard for you to keep you popcorn down.
And there is a part of me angry with the message that you just need to find happiness inside yourself. We all see those memes flying around that shame us for not feeling good enough. Ugh. This is that movie. And it's just not very entertaining. The jokes are obvious. The tunes vanilla. The story predictable and boring.
A lot of corporate media is about promoting products. There are those films which are based on properties with a real fan following, people who love the stories, characters, adventure. There are those which are really just about putting a piece of intellectual property in the minds of shoppers. A good comparison of that is The Lego Movie, a film which was really just about selling Lego but ended up being about so much more. Trolls is not The Lego Movie. Trolls is just about selling. Selling products and selling "happiness." Or at least selling a message that if you're not happy you're just not trying hard enough.
I wouldn't recommend bringing kids to Trolls. There is an audience for this, those who just want mindless escapism which bullies us into humming along with the happy song. Some just really want that. If that's your thing, I guess this is for you. For the rest of us, there are better films to see.
Trolls
Starring: Justin Timberlake, Anna Kendrick, Zooey Deschanel, Russel Brand, Gwen Stafani, James Cordon
Directors: Mike Mitchell, Walt Dohrn
Writers: Jonathan Aibel, Glenn Berger
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